Have We Passed the Peak of the Smartphone Era?
According to latest estimates from market research firm IDC, global smartphone shipments amounted to 375 million units in the fourth quarter of 2018, marking the fifth straight quarter of negative growth for the smartphone market. For the entirety of 2018, smartphone shipments declined by 4.1 percent to 1.4 billion units, making it the worst year ever in terms of shipment growth. With smartphone penetration reaching saturation levels in many regions and real innovations becoming rarer and less obvious to the average user, it was only a matter of time before the market reached this point, the question being whether things will only go downhill from here. Or in other words: have we passed the peak of the smartphone era yet?
"Globally the smartphone market is a mess right now," Ryan Reith, vice president at IDC, says, citing longer replacement cycles, high penetration levels and consumer frustration with rising prices as some of the factors contributing to the market’s current weakness. That weakness will likely carry on through 2019, as vendors continue to face challenging conditions, especially in China, the world’s largest smartphone market. The imminent arrival of 5G devices does provide a glimmer of hope for the industry, but the more expensive hardware could drive up prices even further, potentially limiting the positive effect of 5G’s arrival.
Editor EBnet: Some regions worldwide howeber still has room for growth - see recent article
ENDS
